Beautiful data 2012 Stockholm
How to make web analytics data actionable! - Make data not not only nice to look at but need to look at
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Elin Eriksson
1.Identify what correlates with success
2.Monetize – put a value on action
3. Use data to predict the future
2.Monetize – put a value on action
3. Use data to predict the future
Elin Eriksson, webbanalytiker på Adobe, konsult inom Digital Marketing Suite (Omniture)